Practice: Another one of those words we throw around theoretically a lot. We talk often about “practice” in this space, but we thought we’d break it down to brass tacks and talk about what it means in form and execution. Not necessarily the sexiest topic in the world, as it probably throws us back to tedious hours practing our piano scales or long hours in the hot sun at soccer practice - but it’s really really important nonetheless, especially in today’s fast-paced world, where we barely have time to think and where the expectation of immediate gratification is so rampant. That frankly odious statement, “practice makes perfect,” is in fact true - and we’re forgetting to do it with our professional relationships.

SO - why is practice so important? Well, in business, connecting, maintaining, sustaining and nurturing relationships is an indisputable necessity. Business is done because of relationships - full stop. Sadly, we have become complacent in remembering the importance of our colleagues to our businesses, deferring to connecting on social media or quick emails to stay caught up with their lives - which is a woeful substitute to actually, really and truly knowing someone. Media is one-dimensional. Humans are very very multidimensional. Letting ourselves be known can be scary, for sure! It requires some vulnerability in allowing the other to know us, and some curiosity on our part to know them: our integrity, our beliefs, what we stand for professionally, are we reliable, dependable, patient, pleasant, fun, maybe funny? Smart? Someone they’d like to do business with? Someone they feel comfortable inviting to their networks? Someone they wouldn’t hesitate to pick up the phone to refer a colleague to? If we all can agree that these relationships are important in business, then why are we talking about practice?